Magnetic Sponsoring vs. The Renegade Marketer Marketing Systems
Magnetic Sponsoring:
Magnetic Sponsoring is the originator of “attraction marketing” as used in the MLM industry. It’s founder, Mike Dillard, a disgruntled failure in traditional MLM recruiting methods, said “to hell with this,” and got busy working out a method based on standard marketing techniques.
The MLM industry, up to that point prior to the release of Magnetic Sponsoring in 2005 had been based on “duplicable” methods of personal contact with the “list” of friends, family and close contacts.
When multi-level marketing started in the 50s with Amway, the sales methods that are still pushed today, were very workable. That’s what Rich DeVos and Jay VanAndel had and that’s what got them started. It was a revolutionary concept.
Get a list of friends, family and associates and show the plan to as many people as possible. If you could do that, you could be successful. Everyone needed soap right? So, everyone was your market! All it took was enough motivation, they said, and success was there for the taking. This business model was new and it flourished.
Bring on the 2000s – with hundreds of home business and network marketing opportunities to choose from. 60 years of pounding the streets result in a public less receptive to the old school methods, and lead to 97% failure rates in the industry overall.
One key thing to know about the network marketing industry is that it was geared to the common guy – one with no sales experience or no marketing training. So, realize that these are business owners, with no grounding in business or sales.
Marketing was rocket science back then. It hadn’t even developed into a full subject in the 50s.
So, the original methods worked well for a while and for a few.
I had an uncle who did really well with this original company and is still doing well today. But don’t try to draw any circles around anyone in my family.
They look at you like you are…. Puleeez.
My warm market started out cold as there had been many before me.
Then add to that market saturation, the internet era. Marketing had come a long way since the 50s, yet no one in networking Marketing used it!
Enter Mike.
Mike Dillard started in network marketing in college in the 2000s.
He attempted to do the usual, but never got anywhere, however many meetings he attended, how many motivational tapes he listened to and how much he did what his up-line said.
After freezing his warm market into an ice cube, after cold calling lead upon lead, he got nowhere but firmly to the realization that something must be wrong.
At the end of his money, about to set up house in a storage facility, after pawning his possessions to eat, he said “no more” and started to study every marketing book he could lay hands on.
And voila, after piloting his new-found techniques on the downline that he built by applying them he wrote it all up and aptly called it “Magnetic Sponsoring.”
He found out that if you used marketing and direct response sales techniques– the stuff that’s factually been around for centuries, people came running to you, instead of you having to chase people who had no business running a business anyway.
Chapter one of that book is titled: “Understanding The Source of Personal Attraction.”
If you don’t actually read the book you may get a wrong impression. Like, what’s personal attraction got to do with running a home business? Isn’t that for dating? Like David DeAngelo, right?
He follows with:
“What you’re about to discover has been used in the ‘real business world’ for hundred of years, but never really publicized or taught in network marketing because It’s “not duplicatable.”
“Well, here’s the irony…99% of the people in this industry never achieve a full-time income level.”
Yeah, who’d want to duplicate that?
He then gives you the very solid and sensible basics of his development and as well gives you, for $40, the system that allows you to start applying his methods with very little expenditure.
The basis of the system is what is called a funded proposal, which is an inexpensive but very useful “front end” retail product that you sell – the Magnetic Sponsoring book and marketing system, to correctly targeted publics – people who are actually looking for what you have to offer.
By giving them a solution to their problem of inability to recruit distributors into their business or sell enough volume of their retail product, he changed the face of multi-level marketing. He gave the normal guys a way to market himself, make a profit advertising and by advertising to correctly targeted public, generate endless leads to his business opportunity.
This means, if you do it right, you are able to advertise for free. The small up front profits you make from the sale of the Magnetic Sponsoring book/system will make you enough money on an immediate basis to offset your advertising costs, allowing you to stick around long enough in the business to succeed.
A key factor with new or even experienced MLM businessmen is that they go broke and cannot continue to advertise and so end up quitting.
This system handles that problem and gives you the blueprint to succeed.
The attraction part of attraction marketing is contained in this statement from Dillard’s word processor:
“Essentially, we are hard wired to find other people attractive or un-attractive based on the level of value thy have to offer because we gain a portion of their power through the association alone.”
“There are two important lessons here:
“1. People have a subconscious attraction to others who convey leadership qualities and have a high level of personal value.
“2. If you want to make it big in network marketing, (or anything in life), you must learn to convey those qualities, and eventually become a leader with value to others.”
“People do not join a business, they join YOU.” (Emphasis mine)
He then gives you the tools to start marketing and lays out the blueprint that if followed, will do exactly what it claims – draw interested prospects to you, instead of you chasing them.
Magnetic Sponsoring has produced many, many successful individuals in the industry. You will find them around if you look.
The company offers several products that start with the basic low cost funded proposal system, which includes the book Magnetic Sponsoring, and a number of other reports and booklets.
The purchase price of $40 gets you an entire back office and system of professional banner ads, tested and constantly updated based on statistics – there is a lot there for $40. You can with a little get up and go create an endless supply of qualified leads for your business.
There is no substitute for action. Remember, if you don’t do it, nothing will happen. If you half do it, you also get half of nothing.
When you hear people call Magnetic Sponsoring a scam, realize that they didn’t do it. It is simple application of the same laws of the way life works that have succeeded for everyone that is successful.
It is not rocket science, but marketing.
Correct marketing is based on finding what a specific market needs and supplying it to them.
This system is the granddaddy of attraction marketing and I highly recommend that whatever other systems or materials you study on this subject, Magnetic Sponsoring is a must for your library.
It’s proof is in it’s results. Look closely in the MLM – internet marketing world for the most successful. Therein you will find many who got their start on the high road with this system.
This article is continued with the Renegade Marketing System on the next page.
