Branding? What is it and how does it work?

That is the question…

I introduced to you in a video post of 20 October – just the post-before-last – the 6 utterly essential components of a successful business on line. Here is the first of those ingredients gone into in more depth. There is a wealth of information on this most key of marketing subjects in books. I highly recommend “The 22 Immutable Laws of Branding” by Al Ries – veteran marketing maven.

Here is the video – look it over and then get into action – learning this subject and applying it to your business could create a marked change in the way you do things.

Realize, that this is what marketing is – not just a frill – it is marketing itself. So, take a close look and see what this trendy term is – “branding” is not just a nice thing to do or have. It is one of the key components in making it or not making it.

Most important is how one actually accomplishes branding – it’s not just by splattering your name all over your website or having a nice “me.com” domain name. Just doing that can well position you in the mind of your viewers as an valueless spammer… so learn this skill and learn it well.

You have to discover and then deliver.

The better you do those 2 actions, the better you create a brand in your niche.

Al @ Components of Success